The projects of the students from the Master in Packaging Design will be displayed to the public this week at the Origin Packaging exposition for the 2022 edition of the Hispack packaging fair. The exposition will be open throughout the fair, from the 24th to the 27th of May at the Unboxing Hall 2 of The Fira de Barcelona of Gran Via.
The students' projects are the result of a workshop called Origin Packaging which challenges students to conceive and design the packaging of local and traditional products of different territories, using its culture, history and imagery. As Eva Minguella, the master’s director, states “The history and origin of a brand can be a value that configures its essence, an opportunity to capitalize on the values and differentiation it can offer".
For 8 years, this workshop has aided in elevating the perceived value of a product, that would often use industrial type containers, through a packaging that properly reflects its values of proximity, authenticity and responsibility. In an edition that appropriately prioritizes sustainability, the students’ different proposals that collect product from around the glove preserving its history whilst also catapulting its potential.