Master classes cycle - 360º Packaging Design

Hour: 7.15pm
Place: ELISAVA (La Rambla 30-32). Aleix Carrió Room (1st floor)

Whether packaging design is your passion or it is a discipline that arouses your curiosity, ELISAVA School of Design and Engineering Barcelona gives you a unique opportunity: 360º vision on this area by the best professionals.

In international markets, with increasingly segmented targets, the importance of packaging is critical for the success of the products. In this context, the packaging design helps to improve the competitiveness of enterprises. The Master’s Degree in Packaging Design of ELISAVA contributes since ten years ago to train experts in this field in the marketing imperative.

From December to June 2013, the Master’s Degree of Packaging Design gives you the possibility to attend to six master classes by leading professionals: Xavier Bas, Enric Aguilera, Pat Núñez, Nutcreatives, Nacho Lavernia and Miquel Capmany.

This cycle will start on 12 December with Xavier Bas, renowned packaging designer who in recent years has innovated leading wine brands. In January, Enric Aguilera and Pati Núñez, will talk about their experience in brand and packaging design. Jon Marin and Àlex Jiménez, Nutcreatives founders, will analyze ecopackaging keys. Nacho Lavernia will explain various cases of structural and graphic packaging for international markets. The lecture of Miquel Campmany, responsible of Commercial Communication Nestlé, will close this cycle.

The list of packaging master classes is the following:

What do you have to know about wine to design a wine label? Master class about wine packaging design.
Xavier Bas, Creative Director Xavier Bass Disseny.
Wednesday 12th December 2012. 7:15 p.m.

A before and an after in the business of frozen products.La Sirena case study.
Enric Aguilera, Creative Director and partner founder of Enric Aguilera Asociados.
Wednesday 9th January 2013. 7:15 p.m.

What Mercadona and Loewe do have in common?Branding and packaging for fragrances.
Pati Núñez, Designer and director of Pati Núñez Associats.
Monday 21st January 2013. 7:15 p.m.

Ecopackaging, changing the way of thinking and doing things. Keys for sustainable packaging design.
Jon Marin, Industrial Ecologist, and Àlex Jiménez, Designer. Nutcreatives Founders.
Thursday 14th March 2013. 7:15 p.m.

The evolution of a design studio. Projects of structural and graphic packaging for international markets.

Nacho Lavernia, Creative Director and founder of Lavernia & Cienfuegos Design.
Wednesday 17th April 2013. 7:15 p.m.

Not only packaging.The relevance of brand strategy.
Miquel Campmany, expert in communication and brand. Head of Commercial Communication at Nestlé.
Thursday 6th June 2013. 7:15 p.m.

For any comments or questions through Twitter, please, use the hashtag #packaging360.