Lecture by Joost Grootens

Hour: 7:30 p.m.
Place: ELISAVA (La Rambla, 30-32). Aleix Carrió Hall (1st floor)

The Master in Editorial Design has invited the Dutch graphic designer Joost Grootens to come to ELISAVA, where he will be giving the conference "More Matter, With Less Art - Designing Books for the Digital Age" on Thursday 19th of April.

In the age of abundance of information - on the Internet, for instance - new formats are needed so they can clearly present enormous quantities of information and, subsequently, make them easy to use. The atlas is a good example of that format. The work of Studio Joost Grootens explores the atlas' form, its meaning in the digital age and its application to disclose maps and non-cartographic subjects.

Joost Grootens is a graphic designer with an extensive background in architecture. His studio, SJG, designs books, maps, typographies, space installations and digital information environments for publishers such as Lars Müller Publishers, nai010, Park Boots or Phaidon. As well as educational and research institutions like ETH Zürich, Future Cities Laboratory Singapore and KADK Copenhagen. In addition, museums such as the Boijmans Van Beuningen Museum Rotterdam, the Stedelijk Museum in Amsterdam, or the Van Abbemuseum of Eindhoven.

Joost Grootens leads the Master in Information Design at the Design Academy of Eindhoven. He is a PhD candidate at Leiden University, and his research addresses the transformation of the fields and practices of graphic design and map design that result from the technological changes in the recording, creating, editing, producing and distributing tools of visual information.

Grooten's conference will start at 7:30 p.m. and will be preceded, from 7 p.m., by a short presentation of the Master in Data Design (MADD) which will be delivered by its co-directors: Pau García from Domestic Data Streamers and Paadín.

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