Lecture by Ariadna Rousaud - 'The 360º Designer: the importance of personal branding'

Hour: 3 p.m.
Place: Elisava (La Rambla, 30-32) Sala Aleix Carrió (1st floor)
Ariana Rousaud
Ariana Rousaud
Ariana Rousaud

If you don't communicate, you don't exist. From this starting point, Ariadna Rousaud, a journalist specializing in design, explains the importance of communicating our work in the proper way. The new labor paradigm of S.XXI, in which the employee disappears instead of the entrepreneur, forces us to devote efforts and resources to personal branding. It is no longer enough to be a good designer. It is necessary to be a great communicator.

About Ariadna Rousaud

Degree in Journalism from the URL and Master in Edition from the UPF. She has worked as a communication director in Nanimarquina, Zuzunaga and Furla España, and as a journalist in design and trends magazines. In 2012 he created the concept store of the Fábrica Moritz Barcelona, which he led for 6 years. He currently writes in the digital magazine Diariodesign, directs Elástica Magazine, is a talent agent in Van Rousaud and a member of the ADI-FAD board.

Photo credits

Photo 1/ Ariadna Rousaud in
Photo 2/ Philippe Starck in Elastica Magazine
Photo 3/ Cristian Zuzunaga for Camper

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