III Session on the avant-garde of graphic design in Catalonia: "The industries"

Hour: 5 p.m.
Place: Elisava (La Rambla, 30-32) Sala Aleix Carrió (1st floor)

Elisava’s Graphic Design Area organizes a third edition of this session dedicated to the Catalan graphic avant-garde. It is intended to provide a context of knowledge and reflection around a very valuable and little studied period in the history of graphic design in Catalonia, the period that corresponds to the first third of the 20th century. Several speakers will show us some authors and peculiarities of what we call pre-war graphics, an interval of 30 years preceding the Spanish civil war, a period full of social and political conflicts, but highly creative at the same time.

Considering the graphism as a relatively young and unstable discipline which is too often devoted to formalism and style, exhibiting its historical context can help us to enrich it in different areas –starting with the acquisition of one's own disciplinary culture, understood as the visual culture that should give argument to a solid intellectual reflection. Secondly, in the establishment of the existing relationships between contemporary visual languages ​​and their predecessors, understanding their social, economic and technological contexts. And, finally, it is necessary to emphasize that the design evolves in parallel to circumstances arising in its environment.

Representing several interpretations and approaches to the issue, we will have the following speakers:

Julià Guillamon
Literary critic and Catalan writer. He studied Catalan Philology at the University of Barcelona. Since 1994, he publishes weekly articles in the newspaper La Vanguardia. He also collaborated with Avui, Diario de Barcelona, El Correo Catalán, Quimera, Revista de Catalunya, Serra d'Or, Lletra de Canvi, Canigó, El Temps y Àrtics. As an essayist, he has treated the image of Barcelona in literature between the 1970s and the 1992 Summer Olympics. The literary work reflects the failure of utopias and the disappearance of the industrial world. 

Sisco Farràs
The historian of Salàs de Pallars and Joan Amades Award 2017 for Popular and Traditional Culture for his dedication to preserving the ethnological heritage. Popularly known as Sisco Farràs, historian and professor (now retired), he has promoted, for more than 25 years, the museum-shops of Salàs el Pallars. A collection of packaging and advertising posters that wants to recover the memory of the old trade to explain the social changes from the habitat of consumption..

Ramon Graus Rovira
Architect, doctor and professor of architecture and construction history at the Polytechnic University of Catalonia since 1999. He is particularly interested in the interdependencies between technology and architecture in the contemporary world. He has written, very particularly, about the history of architecture in contemporary Catalonia.

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