Nearly every designer, after a few years of working for a studio, begins to think about starting his or her own business. Wouldn’t it be nice to have a fancy office, work only on the projects that you like, without having to sell your soul to the devilish client and compromise with amending designs? But reality is often times more complex and definitely less romantic.
Irene Pereyra, of the Brooklyn-based design studio Anton & Irene, will visit Elisava to talk about transforming a small studio into a project (the studio is treated more like a "project" rather than a "business") and will share her experiences including all the successes and failures they went through along the way.
About Irene Pereyra
Irene Pereyra is the co-founder of the interaction design studio "Anton & Irene". She has created interactive experiences for many large scale clients and projects, including the redesign of USAToday.com and the Metmuseum.org. The studio also spends 3 months a year on self-initiated design projects.