The fifth edition of the Design Thinking Week is here

Date: -
Place: Elisava (La Rambla, 30-32)


The fifth edition of the Design Thinking Week aims to promote the exploration and learning of Design Thinking through real company challenges and the work in interdisciplinary, multicultural teams. We are aware of the importance of our relationship with users, as well as of their adaptation process to a new era of changing needs.

As every year, and for a whole week, this event will explore new possibilities for doing  business in an innovative way. This new edition will include 4 master classes, carried out by a team of certified facilitators and co-facilitators that will guide users through multiple discoveries of this innovation process. We will work on 7 real company challenges related to different industries. A specialised jury and the participants will select the best solutions of the week.


Day 1: Monday, March 11


Welcoming, challenge presentation, team building and introduction to the Design Thinking Process

Day 2: Tuesday, March 12 


Master Class: empathy and field research, information collection and analysis, HMW point of view.

Day 3: Wednesday, March 13


Master Class: Ideation methods, creativity at its best and prototype preparation.

Day 4: Thursday, March 14 

Prototype and test

Develop your ideas and find solutions to problems

Day 5: Friday, March 15 


Master Class: value proposition, business model and implementation roadmap
Project Pitch to Jury's and people´s vote
The Design Thinking process will help you realise that you don’t have to be a designer to benefit from using design thinking.

Join us now and spend a wonderful week in Barcelona. In collaboration with Design Thinkers Group Spain.

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