1st ELISAVA's UX Avant Conference on the new television paradigm and the user experience (SOLD OUT)

Hour: From 5 p.m. to 8 p.m.
Place: ELISAVA (La Rambla, 30-32). Sala Aleix Carrió (1st floor)


Within the framework of the Master in Design and Internet Web Project Direction of ELISAVA, we present the UX Avant Laboratory, a space for the exhibition, reflection and development of user experience design as a driving force for innovation.

The first edition of UXAvant, entitled 'TV + UX. Designing the intelligent box', is focused on the opportunities that the change of television paradigm offers to the world of interaction design in general and to the user experience in particular. Confirm your attendance filling in the form at the bottom.

From the educational system, we feel the need to show the relevance that the design of user experience in different professional sectors is taking; and by this conference we want to offer a meeting point for the dialogue between disciplines and the exhibition of the highest level professional practice.


5:00 pm - Presentation

In charge of Rosa Llop and Ariel Guersenzvaig, Directors of the Master in Design and Internet Web Project Direction of ELISAVA.

5:15 p.m. - The unique UX challenges of Interactive TV*

The UX team of the BBC, a reference because of its innovative nature, will show us how they develop their research with users and apply the results in the design of interfaces for their television platforms. Through the presentation of case studies, we will see how they apply research strategies in order to optimize the television experience at an ergonomic, cognitive and functional level.

Speakers: Rosemary Fitzgerald (Creative Director, Interactive TV Platforms - UX & D, BBC)

Paul Jackson (Senior UX Designer, BBC)

*This presentation will be held in English

5:45 p.m. - How to transfer the results of research to strategies for audiovisual design

Thanks to its researchers, we will know the projects of audiovisual innovation of the MediaLab betevé.

TVUX Design: What do you want to see in the cloud?

The TVUX Design project is focused on empathizing with the users to understand how they coexist with television. This information can help design a television service in the cloud (OTT) that connects with citizens and can be integrated into their daily lives.

Speakers: Monica Lorenzo and Elena Campo (Researchers UX, Gamma UX & MediaLab betevé)

WIGAMI: Passive gamification to encourage the visualization of audiovisual narratives

According to the latest discoveries in Neuropsychology, gamification ensures greater interest, learning and concept absorption by users. Based on these findings, Wigami focuses its research activity on studying whether gamification in the audiovisual consumption of popular science products can help to promote the educational and informative function of a public channel.

Speaker: Jordi Pèlach (Researcher in Psychology, Associació FITA & MediaLab betevé)

6:15 p.m. - Pause

6:30 p.m. - Interface design for a multi-screen television experience

The television contents jump from screen to screen. This poses new challenges when designing how these will be visualized, where and in what interfaces. The Corporació Catalana de Mitjans Audiovisuals (TV3, Catalunya Radio) will show us how they work to identify which interface solutions facilitate multi-device access to new viewers.

Speaker: Silvia Costa (Responsible for digital design, CCMA)

7:00 p.m. - Presentation of the workshop results with MediaLab betevé

During two days, the students of the master have worked on the challenge of designing a Cinematic UX experience for an OTT service that guarantees a smooth and seamless television experience for a citizen participation program of betevé.

Presentation by the students of the Master in Design and Internet Web Project Direction.

7:30 p.m. - The value of designers in the creation of television experiences

As a conclusion to the day, we will review the challenges, trends and opportunities that arise for design professionals in the new scenario and television ecosystem.

Speaker: Natàlia Herèdia, PhD. (Designer and researcher UX. Gamma UX & Medialabbetevé)

8:00 p.m. - Networking

About the event

UX Avant is the visible face of the research laboratory of the Master in Design and Internet Web Project Direction.

The objective of the laboratory is to promote dialogue between disciplines, the exhibition of professional practice, the exploration of speculative practices that foster innovation and the transmission of knowledge among professionals, researchers and students.


Organized by: ELISAVA + Master in Design and Internet Web Project Direction.

Program curator: Natàlia Herèdia

Direction: Rosa Llop and Ariel Guersenzvaig

Coordination: Irene Serrano, Postgraduate Management.

Design and communication: Students of the Master in Design and Project Management for the Internet


MediaLab betevé





Gamma UX