The 4th edition of the Professional Edition Awards of ELISAVA, given by the School in order to reward excellence, creativity and rigor of our master’s degree and postgraduate students, has had a very positive reception, with the participation of a total of 59 projects.
The jury, formed by Josep Bohigas (Barcelona Regional Director), Llorens Fluxà (Vice President of CAMPER), Victor Palau and Ana Gea (Graffica directors), Toni Segarra (publicist) and Javier Peña (General Director of ELISAVA), took into account in their judging criteria like the exploration of new formats, innovation in the execution of the projects or their commercial viability. We now review the winning projects.
Professional Edition Award in the Gold category
Authors: Idil Gücüyener and Amanda Kallin
Programme: Postgraduate Diploma in Graphic Design applied to Communication
Assessment of the jury: For refreshing the way of consumption of the product, with an holistic proposal excellently executed. A coherent approach in all its development -concept, naming, graphic design, packaging...-, which includes a communication with social aspect, a distinctive distribution and even associated products, in a crosscutting strategy of great commercial potential.