Alumni News

«I Have Nuts», of the Master’s Degree in Packaging Design of ELISAVA, wins the Pro Carton Young Designers Award 2016


The project «I Have Nuts», by the students of the Master’s Degree in Packaging Design of ELISAVA Isabel Tabarini, Fernanda Madrigal and Nancy Nieto, has won the Pro Carton Young Designers Award 2016.

Made at the workshop Ecopacking and tutorized by Jon Marín, Alex Jiménez and Carlos Calahorra within the framework of the Postgraduate in Graphic Design and Structural Packaging Design, «I Have Nuts» is an ecologic and balanced dried nuts mix for athletes, who are used to eat a high-calorie bar before training and another one rich in proteins a little after the exercise.

The solution of this project proposes a package with two separated compartments for each mixing.

Among its special features there’s also its pocket size, feature that makes it appropriate to carry during training; as well as the package, made with 100% recyclable material, which has colorful painting that gives it cheerfulness and joy, by stressing the double meaning behind the brand’s name.

The jury of the Pro Carton Young Designers Award 2016 has mentioned as follows about «I Have Nuts»: “It is a very attractive, structural and graphic package. Furthermore, it introduces a marketing concept for a balanced nutrition of the athletes in each half of the package”. The jury concludes that the concept is well-executed in design and that the package could be commercialized.

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