Alumni News

Elisava Alumni Interview: Hugo Moreira

Date:

"ELISAVA gives you contact with companies and this is essential for a product designer who wants to create true things, with a reason"


Name, city, country?
My name is Hugo Moreira and I am from Felgueiras, Portugal

Programme you are taking at ELISAVA?
I am taking the Master in Product Design and Development.

How many kilometers have you travelled to come to ELISAVA?
I have travelled 1,100 kilometers to be here.

Why did you decide to take the Master at ELISAVA?
While I was studying my degree, I already had the idea of taking a Master outside Portugal. I looked up different schools around Europe, but I ELISAVA was the one I liked the most. Here you work in teams, with people from product engineering, mechanical engineering or graphic design. Besides, ELISAVA gives you contact with companies and this is essential for a product designer who wants to create true things, with a reason, not just concepts.

Sum up in one sentence what product design is for you...
It is solving a problem in a way that people do not think about its complexity.

Who is your reference in the design world?
Dieter Rams, without any doubts. I am always talking about him.

Your professional dream is to…
I want to work with people that, when they wake up every day, say: “I love what I am doing, let’s think about a different meaning for the word ‘impossible’”.

What do the products you have brought mean to you?
I want to show how objects evolve at the same time than humanity. We can see it when we brush our teeth. In the past, people did it with just a toothpick, now we do it with more sophisticated brushes. For me there is no better example. A product designer is a person that lives in a certain time and things about objects to solve problems with technologies of the moment he/she lives in. The product designer cannot think about today, he/she has to think about the future, because evolution never stops.

#LivingElisava

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