The collection “FW13”, created by Alejandra Cruz, former student of the Master’s Degree in Fashion Design given by ELISAVA and one of the three members of the brand SISA, is the winner of the contest Chile designs for Falabella.
Last 2 April, the proposals of 10 designers were presented during a fashion show organised by the producer Cazamoda and Falabella Shopping Centre within the frame of the SME Fair in Chile. “FW13” was the winner and its creators will design a special collection for the company Falabella in order to commercialise it in its Chilean stores chain.
The former School’s student has recently founded the fashion studio SISA, along with Elisa and Trinidad Rodríguez. The brand expects to design prêt-a-porter collections thought from art, architecture, and design, fields in which the three creators perform themselves. SISA suggests a way of looking at fashion beyond trends, dissociating themselves from fast fashion and manufacturing timeless clothes both in their design and in their quality. The brand’s style is sober, with designs that look for the essential, doing away with needless adornments.