The industrial design company Ànima Barcelona, led by Elisava Alumni Diego Quiroga and Joanma Barqués, has successfully created its own design publishing brand ARTIKA. Founded in 2002, Ànima has a team of 20 people, including other young Elisava Alumni such as Melanie Gelpi, Paula Casanovas and Víctor Tabares.
The studio wanted to take advantage of all its know-how obtained in the integral management of design projects at an international level to create its own products. That is why, under the name of ARTIKA, the Ànima Barcelona team decided to create a brand strategy with products ranging from personal accessories to lighting.
They wanted them to be products without sizes (to avoid diversity of stock), small, easy to send and that have a high perceived value: small jewels (pens, rulers, watches, lamps) that do not stand out for their complexity but for their simplicity, originality and quality details.
The result has been a first series of writing instruments represented by the DaVinci Pen: a pen, inspired by the endless screw in Leonardo Da Vinci's sketches, which makes the mine come out when turning its central bar. Made in Barcelona, the pen is machined from a recycled-origin aeronautical aluminum “unibody” without complex mechanisms inside.
This pen recently won the IF Design Award 2020 and the German Design Award 2020, as well as the European Design Award Platinum and is already sold in several countries worldwide. Soon, other serial products will be launched, such as the Baldufalight lamp, made of natural, rechargeable wood, and also a multi-award winner.
Diego Quiroga assures that they are very satisfied with the success of ARTIKA, since it is an initiative that "defines other types of pathways for design studios than just working for third parties".