Naguisa: evolving tradition

Naguisa (næˈgiːza) is the Japanese name for the line drawn by the sea foam on the shore. With this poetic name, the project was born in 2012, promoted by the product designer and Elisava Alumni Claudia Pérez Polo together with the architect Pablo Izquierdo López.

With the aim of revitalising the traditional footwear industry, they chose jute, a material with insulating properties, 100% biodegradable and recyclable, and whose extraction is mainly carried out using biological processes, without the use of chemicals, to turn it into the main element through which to develop complete footwear collections.

Always conceived as designs that do not renounce comfort, each shoe is subjected to a careful process in which its ergonomics and comfort are validated. At the same time, during these almost 10 years, Naguisa has worked on different aspects such as dyeing or reinforced structures, in order to prolong the life of jute and involve it in the design process as a living, evolving element.

And its commitment to sustainability does not stop there. Even with the disadvantages that sometimes arise when working with an industry rooted in tradition, Naguisa has been incorporating materials into its design processes such as vegetable tanned leather without the use of metals like chrome, thus adding benefits such as the fact that they are anti-allergenic.

Always in constant evolution, the brand is currently opening new avenues of research to extend the life of jute and working on the development of new designs that incorporate different production systems, such as 3D printing with recycled materials.

After 9 years in business, Naguisa is present in more than 20 countries and has two physical shops, one in the Catalan town of Sant Just Desvern, where they also design the prototypes, and another in Menorca, faithful to their roots linked to the sea and tradition.