Elisava Madrid Master in Beyond Branding alumni Maria Gomez Bustillo presented her project ENTER last Wednesday at ‘Ráfagas’, the short-format presentation space organized within the framework of the Ibero-American Design Biennial (BID) at DIMAD, held at Matadero Madrid. Her talk was part of the program “Design with Purpose: Social and Business Transformation from Academia”, which brings together initiatives that connect education, research, and professional practice.
Alumni Maria Gomez Bustillo took part in ‘Ráfagas’, the BID’s short-format presentation space
‘Ráfagas’ has established itself as a dynamic format designed to showcase projects that explore new ways of understanding design and its ability to generate real impact. In this context, ENTER was presented as a proposal that reflects the potential of design to address contemporary challenges and spark conversations around innovation, community, and purpose.
The sessions, serving as a preview of BID26, focused on knowledge-transfer experiences driven by design schools and universities, highlighting new models of collaboration between students, professionals, companies, and institutions. Throughout the event, projects capable of positioning design as a driver of change were highlighted, underscoring its role in social transformation and in the construction of more equitable and sustainable futures.