Event Alumni

Lecture by Ferran Pruneda - 8degreesCo

Date:
Hour: 7:15pm
Place: ELISAVA (La Rambla, 30-32). Sala Aleix Carrió (1st floor)

The Postgraduate Diploma in Design of Network Applications and Services program of ELISAVA invites the designer Ferran Pruneda on Tuesday March 28th to offer the talk 'Wrong solutions can be fixed but non-existent problems are not adjustable'.

Co-founder of 8degrees.co, among others companys, Pruneda has been professionally dedicated to digital design since the beginning of his career, but he trained as an industrial designer at ELISAVA. He explains that when he knew the basis of Design Thinking, "it was revealing to me to understand how my training as a designer had already endowed me of tools and capacity to embrace ambiguity and ignorance as a starting point; understand and detect the needs of users; or working with prototyping to validate my ideas. Ingredients more than advantageous for the world to come."

Ferran Pruneda founded his first company at the age of 23, in 2000, a digital design studio that later became Digital Agency and in 2011 it merged with Equipo Singular, one of the largest communication agencies in the state. In 2014, having completed the merger, he sold the company to start a new project focused on the design of digital products. Since then, he has founded 2 startups and a product consultant company, in which he accompanies other entrepreneurs in the design of their products or services. Today, he says that he is a designer, proudly again.

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