Event Alumni

Business Mindsets

Date: -
Hour: Check the programme
Place: ELISAVA (La Rambla, 30-32). Sala Aleix Carrió (1st floor)

We realize that, more and more, the success of many companies is not based only on the product or service that they offer, but in the way in wich they execute their processes, maintain thier relationships, dialogue with their users and involve themselves in the transformation of the society that surrounds them.

Each year and for a whole week, Business Mindsets explores new possibilities to think and do business in innovative ways. Applying new perspectives and mindsets to existing businesses or creating new opportunities from them. The role that innovation has played in recent years in the transformation of business has led us to explore blue oceans, agile methodologies, new segments in the bottom of the pyramid, new capitals in the form of information and data, and an infinite network of relationships and perspectives with our value chain.

Speakers and top-level professionals

This year, we will challenge our participants explore and transform there businesses and abusiness ideas into several mindsets to have a fresh look on them. We'll dive into the mindsets and strategies of StartUps with Thomas Ohr of StartUp Europe; we will learn about the Innovation strategies of Euskadi and the companies of the Basque Country with Innobasque; we will comment on key experiences in SMEs and Catalan family businesses with Enric Bayó from Acció - Generalitat de Catalunya; and we will develop empathic negotiation skills through the negotiation Canvas created by DesignThinkers Group Austria.

We will also share ideas and talks John Mark Williams Head of Employer Engagement UK at ACCA, Jose Alberto Gonzalez, Creative Director at Zumex; Matthias Schneider from Newco; Cristobal Gracia from Oui-Share; Samer Yamani from Creative Dialog Association; and Verónica Kuchinov, curator at the Circular Economy European Summit.

This and more from 11th to 15th December at the Auditorium Aleix Carrió of ELISAVA.

10 % discount for the participants of the previous Trendslab Barcelona.
20 % discount for students and staff of ELISAVA, Elisava Alumni and companies with more than 3 assistants.


Monday December 11th



Jorge Rodriguez - DesignThinkers Group Spain

Transform your business into multiple mindsets.

Alex Dobaño - Avanti Studio Design

Design for all. The inclusive company

Albert Farré - Novartis

The lean startup approach - Worskshop

Tuesday December 12th



Cristobal Gracia - OUIshare

Collaborative Consumption - Workshop

Thomas Ohr – StratUp Europe

The European startup mindset and ecosystem

Wednesday December 13th



Matthias Schneider - Newco

Blue Ocean Companies in the Newco scope

Jorge Rodriguez - DesignThinkers Group Spain

Empathic negotiation - Workshop

Thursday December 14th



Verónica Kuchinov - CEO SÍMBIOSY. Congress Curator en Circular Economy European Summit

Circular Economy

Enric Bayó ACCIO - Innovation Program for SMEs

SMEs and Family Businesses

Samer Yamani - Creative Dialog Association

The Creative Economy and Creative Industries

Friday December 15th



John Mark Williams - ACCA

Fortune at the bottom of the pyramid


José Alberto Gonzalez - Zumex

Blue oceans - Zumex Case Study

José Alberto Gonzalez, John Mark Williams y Jorge Rodriguez

Which is your new project Mindset? Project and Conclusions presentations

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