We realize that, more and more, the success of many companies is not based only on the product or service that they offer, but in the way in wich they execute their processes, maintain thier relationships, dialogue with their users and involve themselves in the transformation of the society that surrounds them.
Each year and for a whole week, Business Mindsets explores new possibilities to think and do business in innovative ways. Applying new perspectives and mindsets to existing businesses or creating new opportunities from them. The role that innovation has played in recent years in the transformation of business has led us to explore blue oceans, agile methodologies, new segments in the bottom of the pyramid, new capitals in the form of information and data, and an infinite network of relationships and perspectives with our value chain.
Speakers and top-level professionals
This year, we will challenge our participants explore and transform there businesses and abusiness ideas into several mindsets to have a fresh look on them. We'll dive into the mindsets and strategies of StartUps with Thomas Ohr of StartUp Europe; we will learn about the Innovation strategies of Euskadi and the companies of the Basque Country with Innobasque; we will comment on key experiences in SMEs and Catalan family businesses with Enric Bayó from Acció - Generalitat de Catalunya; and we will develop empathic negotiation skills through the negotiation Canvas created by DesignThinkers Group Austria.
We will also share ideas and talks John Mark Williams Head of Employer Engagement UK at ACCA, Jose Alberto Gonzalez, Creative Director at Zumex; Matthias Schneider from Newco; Cristobal Gracia from Oui-Share; Samer Yamani from Creative Dialog Association; and Verónica Kuchinov, curator at the Circular Economy European Summit.
This and more from 11th to 15th December at the Auditorium Aleix Carrió of ELISAVA.
Discounts:
10 % discount for the participants of the previous Trendslab Barcelona.
20 % discount for students and staff of ELISAVA, Elisava Alumni and companies with more than 3 assistants.
Programme
Monday December 11th
Speaker | Content |
Jorge Rodriguez - DesignThinkers Group Spain | Transform your business into multiple mindsets. |
Alex Dobaño - Avanti Studio Design | Design for all. The inclusive company |
Albert Farré - Novartis | The lean startup approach - Worskshop |
Tuesday December 12th
Speaker | Content |
Cristobal Gracia - OUIshare | Collaborative Consumption - Workshop |
Thomas Ohr – StratUp Europe | The European startup mindset and ecosystem |
Wednesday December 13th
Speaker | Content |
Matthias Schneider - Newco | Blue Ocean Companies in the Newco scope |
Jorge Rodriguez - DesignThinkers Group Spain | Empathic negotiation - Workshop |
Thursday December 14th
Speaker | Content |
Verónica Kuchinov - CEO SÍMBIOSY. Congress Curator en Circular Economy European Summit | Circular Economy |
Enric Bayó ACCIO - Innovation Program for SMEs | SMEs and Family Businesses |
Samer Yamani - Creative Dialog Association | The Creative Economy and Creative Industries |
Friday December 15th
Speaker | Content |
John Mark Williams - ACCA | Fortune at the bottom of the pyramid Workshop |
José Alberto Gonzalez - Zumex | Blue oceans - Zumex Case Study |
José Alberto Gonzalez, John Mark Williams y Jorge Rodriguez | Which is your new project Mindset? Project and Conclusions presentations |
