Vilanova i la Geltrú, Barcelona
Alumni Stories — Sergi Jansà
30 Sep 2021
Where were you born?
Where do you live?
Zürich
Where do you work?
At On, an athletic shoe and performance sportswear company, also known as On running.
What has been your professional career?
After graduating, I started working at the Ideation LAB from Puig, a research and development department that aimed to re-imagine how people experience scents in-store. I’m currently working at On, as an Innovation Designer within the trade design team, where we challenge the systems that the retail industry has been relying on for a long time. Summarising we envision new ways of doing “retail” from a more circular and experiential approach.
What is design for you?
Design for me is a toolkit of resources that allows you to create, challenge new and existing systems from a completely different perspective.
Who inspires you professionally speaking?
Tom Daly and Max Vallot, Taka Kasuga, and Max Bill.
How would you define your time at Elisava?
I remember it completely changed the way I looked at things.
What has marked you the most of everything you learned at Elisava?
The moments, emotions, and the bonds you create with your friends throughout the duration of a project.
A piece of advice
I would say ensure that you have enough time to research, as you did in the university, don’t let tight deadlines make you forget all the design process you learnt. Go outdoors, run, hike, swim on a lake, be alone with nature, there’s so much to learn from it.