Where were you born?

I was born in Buenos Aires, Argentina.

Where do you live?

I live in Barcelona.

What did you study at Elisava?

I did a Master’s in Art Direction and Communication Strategies.

Where do you work?

I work at Gracias Grecia, a studio I run with María Fabuel and Elisenda Muns, who are also professors at Elisava.

What has your professional journey been like?

I’ve been working in the creative industry for several years. I started out as a freelance graphic designer, working with agencies, brands, and both public and private institutions. After that, I launched my first project, Estudio Chaco, focused on identity design, which lasted a few years. Later, I worked at different studios and agencies until, in 2017, I joined Domestic Data Streamers, where I was Head of Visuals for nearly six years. That experience not only immersed me in the world of data, but also sparked my interest in exhibitions.

Eventually, in mid-2023, we started Gracias Grecia, a studio that explores exhibition environments as a form of communication, shifting between design, interaction, strategy, and curatorship.

At the same time, I’m also involved in education — I teach classes and lead workshops in various places, including Elisava.

What does design mean to you?

Design is nothing more (or less) than a methodological and ideological way of tackling issues that arise from the frictions of our social fabric. It’s a way of trying to answer a fundamental question: How can we live better? Which leads to an even more important one: Better for whom?

Who inspires you professionally?

My coworkers inspire me a lot — I always try to surround myself with people who do things differently and better than I do. My friends also inspire me; a lot of good ideas come from moments of friendship. And recently, my son Gaspar has become a big source of inspiration too.

That said, there are nights when I don’t sleep well and, unfortunately, I find lots of things I like during late-night scrolling. This week I got hooked on a graphic designer from New York named Jean Pierre, who makes visuals for underground bands and works a lot with cutouts of people from Google Earth. I also had a creative crush on a group from Madrid with backgrounds in fine arts and set design — they’re called ESTO estudio. Every week brings something new.

How would you describe your time at Elisava?

My time at Elisava was really important for me. It helped me transition into the creative industry from an academic setting, which gave me the chance to meet incredible people — and excellent designers and creatives. A great example is that I had the chance to be part of one of the many cohorts led by the beloved Jordi Cano, the director of the master’s program I took and a major influence in my life.

What stood out most to you from what you learned at Elisava?

One of the things I value most about Elisava is how well it balances an education that prepares students for the professional market with a more speculative and project-based approach to design. That balance helps shape holistic designers with critical thinking skills who are ready to adapt to the twists and turns of the real world.

And on a more personal level, I’ve come to understand a lot about the role design plays in elevating good ideas, the joy of doing things well, and the importance of embracing the process — and the mistakes that come with it.

A piece of advice:

Don’t take things too seriously.

A future challenge:

Go to the gym.