Where were you born?

I was born in the French Alps, in a town called Annecy le Vieux, in the Haute Savoie region, home of fondue, raclette, and tartiflette.

Where do you live?

I currently live in Barcelona. I’ve been here for the past four years.

What did you study during your time at Elisava?

At Elisava, I did a Master’s in Editorial Design.

Where do you work?

I currently work as a Creative Strategist and Studio Manager for both Franc Studio and Bagel Affairs, two creative studios based here in Barcelona. Franc is a campaign centred studio, while Bagel Affairs is a mix of innovation, technology, experiences, and spice for retail. I’d say we’re seen by brands as their R&D partner, the ones who come up with fun, intriguing installations and creative retail experiences.

What has your professional journey been like?

I would definitely say non linear, but in the best way. I did my bachelor’s in Communication Design back in Paris, where I learned all kinds of mediums and how to communicate through them. I finished uni right at the peak of COVID and hit a bit of a mental wall, but I’d say many of us did in one way or another. Then my friends Clau, Fred, and I all applied for a Master’s at Elisava, and we all got in. So we moved from Paris to Barcelona together in the summer of 2021.

We spent a month exploring the city before starting an intense but eye opening year at Elisava. After finishing, I quickly landed an internship at Folch Studio in their Strategy team for six months. I learned a lot, what I liked, what I didn’t, how team dynamics worked and how they didn’t. Eventually, it turned into a full time job, and I was there for two and a half years before moving over to Franc and BA. When I started there, my role gave me the opportunity to grow a lot and came with more responsibility, trust, and creative freedom.

These past years have given me the chance to work in creative storytelling, brand communication, strategy, and studio management. I’ve learned to think about things I’d never thought of before, and to expand beyond personal reflections. Lastly, and maybe most importantly, I learned that uncertainty is real until you have written approval.

What does design mean to you?

Making sense of an idea + giving it form through direction = Design.

Design is like ping pong to me. Maybe it’s because I play it often, but I see design as a constant back and forth between intention and reaction. You serve an idea, the world hits it back, and how you respond defines how the game develops and plays out. The pace changes, the tools change, but the rhythm and tension between creation and adaptation never stop.

It’s a reflection of an era, of a state of mind, of your awareness, your ability to observe, connect, and predict. To initially “serve” new ideas and find ways to solve problems or meet needs people might not even know they have yet. It’s about understanding culture and humanity and finding where need and demand cross. It’s not just decoration; it’s attention and direction, like ping pong.

Who inspires you professionally?

People who build with detail, no fear, and scalability in mind. When your thought isn’t a final thought, but a string of ideas that can branch from one to another. People who can keep a concept alive, relevant, and consistent, people who think with intent, whether it’s a musician composing a song or a coder developing an interface. For me, inspiration comes from those who can think chaotically to end up with the simplest epiphany.

How would you describe your experience at Elisava?

My experience at Elisava was very formative, memorable, and also intense. The Editorial Master was demanding in terms of the work we had to deliver in a year, but that was also part of the experience and the adrenaline of it. I remember it wasn’t easy to make as many test prints as I wished on a student budget. But in the end, I learned a lot about being resourceful, team dynamics, planning, research, and the importance of being social when needed. Elisava gave me a lot of structure and freedom at the same time. I was asked to think big and to always be able to back it up and connect my ideas to the “why.”

What has had the biggest impact on you from what you learned at Elisava?

Learning how to treat design as a process, do the damn research. Learning that design speaks differently between ideas, people, and cultures. And most importantly, I learned the importance of sticking your nose everywhere, respectfully of course. Being nosy, introducing yourself, talking to people. At first, it felt cringe, it was draining, and it was difficult, but with a little delusion and 20 seconds of courage, those conversations led to actual opportunities and connections that honestly made my career what it is today. I still carry the mindset that one person’s cringe is another’s win.

One piece of advice:

Stay delusional, but make it strategic. Half the time, things work out because you decide they will. Say yes, even before you feel ready, then back it up with effort. Talk to people, even when your social battery is dead or the conversation is boring or a little slow. Find the hidden doors you didn’t know existed, and decide what to do from there.

A future challenge:

I would say a future challenge would be to redefine how creativity and technology collaborate, less about tools, more about intent. We’ve automated A LOT of things; and now I wonder if we need to rehumanise them? A future challenge, in my opinion, will be to keep creating things that feel human in an increasingly automated world. We’ve made so many systems that are smart, but not necessarily soulful. The challenge is to make work that helps and surprises people, that makes them feel something, not just click something. Technology is here to stay, so how do we balance it with art, intention, and emotion, and do we even need to? That’s the real design brief.