Is it really possible to make a living from creative work? Martina Flor, Elisava alumna, lettering artist, and author of ¡Hazlo! (Editorial GG), has been doing exactly that for over 15 years. In this inspiring new Alumni Session, she’ll share the tools, strategies, and key lessons that helped her turn her passion into a sustainable and successful international business.
Based on her latest book, Martina will walk us through the 8 essential steps to build and grow a creative business, from learning to price your work confidently to creating a portfolio that attracts paid projects. She’ll cover personal branding, communication, finances, and business growth—all through a practical, real-world lens.
Whether you’re just starting your creative career or already freelancing and looking to level up, this session will give you a clear and actionable roadmap to go from “I have an idea” to “this is my job.”