Second edition of Elisava Madrid Open House

On Tuesday 17, Wednesday 18, and Thursday 19 February, Elisava Madrid will host the second edition of Open House, three days packed with workshops, talks, and screenings as part of the Madrid Design Festival. Below you can find the schedule of the main activities of the event. Find out more and book your tickets:

Project screening, interviews, and information about the Master Byeond Branding.

Schedule: From 9 a.m. to 7 p.m.
Places: Unlimited
Organized by: Master Beyond Branding

Artificial intelligence is opening up new possibilities in the field of architecture and interior design, from generating visual proposals to optimizing creative processes. This workshop offers a clear and professional insight into how these technologies can be integrated in a practical way into the day-to-day running of an interior design studio. Through real examples, demonstrations, and case studies, we will explore which tools are working, which workflows professionals are adopting, and how to approach this transition with criteria, without losing creative control or project consistency. A strategic introduction to a change that is already underway.

Schedule: From 10 a.m. to 2 p.m.
Places: 25
Language: Spanish
In charge: Pablo Sabariegos

We are at a turning point where, as design leaders, we are asked to lead amid uncertainty, while we ourselves feel insecure: navigating constant reinvention, decision fatigue, and vulnerability amid exhaustion.

This workshop explores two critical tensions:
1. Personal transformation versus professional demands.
How do we cross the discomfort zone between comfort and growth while mourning past versions of ourselves? And how do we do so with reduced attention spans and relentless pressure to keep up?

2. The paradoxes of leadership.
How do we lead from vulnerability when companies demand certainty? How do we foster wonder while battling FOBO (fear of becoming obsolete)? How do we confront power struggles and manage the fallout?

Through practical exercises, we will practice finding our narrative and healing our own growth in these liminal spaces. Our goal is not to resolve uncertainty, but to learn to dance with it.

Schedule: From 4 p.m. to 7 p.m.
Places: 25
Language: Spanish/English
In charge: Joumana Mattar
Organized by: Master in Creativity and Design Leadership

Creativity is often considered the holy grail of business management and, for many people in the world of art and culture, the soul of artistic practice. Design is sometimes seen as the bridge between unbridled creativity and much desired innovation. But as the field of design expands and extends into more areas of human and organizational life, so do expectations about what it can deliver. Therefore, it is increasingly important to know how to foster, organize, and direct creativity in a creative way. Situated somewhere between art and science, talent and professionalism, exploration and exploitation, we will engage in a non-linear conversation to enrich our understanding and practice.

Schedule: From 7:30 p.m. to 9.30 p.m.
Places: 60
Language: English
In charge: Christer Windeløv-Lidzélius
Organized by: Master in Creativity and Design Leadership

Encounter on the river is an activity in which we will introduce ourselves to the ecosystem of the Manzanares River, the birds, plants, water, and neighbors, and where, through the creation of banners, we will discuss topics related to this universe.
The activity will have two parts: first, the creation of these designs at Elisava, and then a procession across the different bridges in the park.

Schedule: From 3 p.m. to 7 p.m.
Places: 25
Language: Spanish
In charge: Simón Sepúlveda
Organized by: Master in Graphic Design

What do matcha, dating apps, and architecture have in common? More than you would think. LUX (Life User Xperience) is a talk about how our daily lives are designed: from how we meet people, work, or order food to how we move around the city or inhabit spaces. We live surrounded by interfaces, algorithms, and experiences designed to guide, seduce, or retain us, both digitally and physically. The talk connects digital culture, experience design, and architecture to understand how our hybrid world is constructed today. Through real projects and more speculative reflections, LUX invites us to look at what we use every day—apps, spaces, routines—with fresh eyes and ask ourselves who designs them, why, and with what consequences for our way of life.

Schedule: From 7:30 p.m. to 9:30 p.m.
Places: 60
Language: Spanish
In charge: Nacho Martín (Design Director en Accenture Song)
Organized by: Master Beyond Shopping

Creative direction and fashion publishing converge in this workshop where ideas guide art direction. Using physical editorial archives, we will work on reconfiguring images, altering meanings and constructing new interpretations based on conceptualisation and narrative.

In a context where the problem is not scarcity but abundance, this workshop proposes a back to basics approach: limiting, touching, cutting, reorganising. Using play as a tool to focus and engage physically with ideas, understanding the archive not as nostalgia, but as an active field of meaning. Reconfiguring the meaning of the existing as a form of contemporary creation.
When everything can be generated, the difficult thing is to give it meaning.

Schedule: From 10 a.m. to 2 p.m.
Places: 25
Idioma: Spanish
In charge: Ber Arce and Lucia Colombo
Organized by: Master in Art Direction and New Narratives

Kill the Web is a practical exploration workshop on AI in the creation space of tools and interactive webs and apps. You do not need to know anything about programming or having written code before. We will work directly, trying AI tools that turn ideas, visual references, and design decisions into interactive interfaces and behaviors. This workshop is 100% hands-on and collaborative for anyone who is interested.

Schedule: From 4 p.m. to 7 p.m.
Places: 25
Language: Spanish
In charge: Pau Garcia (Director of Domestic Data Streamers)
Organized by: Master in Applied AI for Arts and Design

We will take a look at the entire creative process behind the Spanish Pavilion at Universal Expo 2025 Osaka. From the gestation of the narrative, through the process of research and content development, spatial conceptualization, user experience design, identity creation, audiovisual creative direction, technological integration of immersive pieces, and the striking lighting design of the pavilion’s iconic façade. An exercise in artistic direction and international technical coordination that puts the latest trends in the world of exhibitions to the test in a country as fascinating as Japan, with whom we will discover the extent to which we share the same perception of the world, art, and culture.

Schedule: From 7:30 p.m. to 9:30 p.m.
Places: 60
Language: Spanish
In charge: Fernando Muñoz (Founder of Smart and Green Design)
Organized by: Master in Design for Exhibition Environments