Students from the Postgraduate in Design and Communication Strategies, in the framework of the Master in Creative Direction and Communication and the Master in Design and Art Direction, are presenting the Media Cube installation at the MIRA 2025 festival. This collective work, which can be seen on November 7 and 8 at the Fira de Montjuïc, will involve more than 70 students organized into four groups, one for each side of the cube, to create 16 projects that will be reproduced simultaneously.
Media Cube reflects on digital and post-digital culture in four areas: the arrival of Artificial Intelligence, identity on social media, algorithms as ecosystems, and the attention economy. In this choral project, the media cube becomes a symbol of shared experience, raising questions about how screens and media transform the way we communicate and relate to each other, while generating new opportunities, tensions, and ethical questions. It is an invitation to question and rethink the role of technology in our present and in the futures we imagine.
Each side of the cube incorporates seven CRT televisions, for a total of 28 screens that unite installation and content in a single piece. The project has been guided by thirteen tutors, a combined team providing conceptual and technical support, along with the artistic inspiration of Lolo & Sosaku and the academic guidance of Geo Taglietti.
