Last Thursday, November 11, the exhibition A project is a journey was inaugurated, an exhibition in tribute to Jordi Cano and his career, which can be visited until February 12 in the Sala Ágora at Elisava. The title of the exhibition refers to one of his many phrases that have left their mark on his collaborators and students. Many of them attended the opening ceremony, which featured the memory of the man who for many years was the director of Elisava’s Masters in Art Direction, Advertising Design and Audiovisual Communication and Creativity. He also directed UMedia, the Multidisciplinary Resources Unit of the Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) and the design and communication studio Eumo DC.
There were several speeches, which highlighted his career, but above all his human profile. Speakers included Santiago Albert, Director of Masters and Postgraduate programmes at Elisava (“today is a day of essences, not absences; and Jordi’s essence is still very present in all of us”); Javier Peña, General and Scientific Director of Elisava (“with him I learned as a colleague, as a professional and as a person”); Joan Turró, General Director of the Fundació Universitària Balmes (“he was a very intelligent and multifaceted man; he left his mark on everything he did”); and Professor Marc Aliart, who shared with Jordi Cano the direction of several Elisava programmes in recent years: “He was a mentor, a teacher and a friend. An irreplaceable person”.