The Enric Bricall Library of Elisava opens a new exhibition with the most representative posters and catalogues of the Dutch designer Wim Crouwel. The designer’s work marked the ethics of 20th century modernity. He created Total Design, a multidisciplinary design agency that became a reference in the seventies. The Dutchman was also in charge of visual communication at the Van Abbemuseum and the Stedelijk Museum Amsterdam.
In a post-World War II context, Wim Crouwel believed that design, progress and technology could create a better world. Influenced by the Swiss school, he advocated a minimalist approach through the grid.
Among his creations, the New Alphabet of 1967 stands out, where he took experimentation to the limit to create an alphabet with an almost illegible typography. Crouwel, with an optimistic vision that he shared with his generation, knew how to take design towards a rational vision with the belief of a new and better future.
You can see this exhibition of Wim Crouwel’s work at the Enric Bricall Library in Elisava until May 31st.