Accenture Song joins Elisava Madrid in the framework of the Madrid Design Festival to offer a unique collaboration that invites us to explore new scenarios that are transforming how we design in an increasingly changing environment.
In this session we will discover the Life Trends 2026, the annual report developed jointly by the Accenture Song studios around the world, which analyses the global trends that are redefining how we live, work, and interact with others.
Getting inspiration from “The hero’s journey” metaphor, we reflect on how people face a whirl of continuous transformations. The Artificial Intelligence is integrated to daily life progressively, while the need for a shelter on real human connections grows and we seek to scape from empty brand messages. We will also address a new vision towards aging, promoted by scientific and social advances that are redefining what growing old means.
It will be a space for dialogue and networking between design, technology, and communication professionals to inspire you, learn, and contribute to imagining a more conscious future. In addition, this collaboration is part of Elisava Madrid, the first university in Spain aimed at people who want to start a business in the creative industry, with an innovative training model. Elisava Madrid is the seat of Elisava in the Spanish capital city. Elisava is the first school of design in Spain, founded in 1961, a benchmark in creativity and design for more than six decades.