Conference by Guy Julier and round table on the economies of design

25 May 23 — 25 May 23
Location Elisava (La Rambla, 30-32), Aleix Carrió Room (1st floor)
Schedule 6:00 p.m. – 7:30 p.m.

Guy Julier, a specialist in social design and innovation for the public sector, will give a conference organised by the University Master in Design and Communication and with the collaboration of Experimenta Libros. Design has always shown its capacity to add value to the products and services to which it relates. However, in modern capitalism design has taken on a central and more complex role to the point of shaping economic systems and taking on the influence of the economy in its own practice.

In this talk, Guy Julier, on the occasion of the launch of the Spanish edition of his book Economies of Design, analyses the relationship of design with neoliberalism and the way in which its practice changes the way we act as economic beings. He also reveals the multiple circumstances in which design has become essential in processes as diverse as urban strategies, commercial developments, government policies and in conventional and alternative economies.

Julier is a professor at the Alvar Aalto University in Helsinki and a professor at the University of Southern Denmark. His publications include the landmark volume The Culture of Design, which was published in 2001 and is now in three editions.

The conference will be followed by a panel discussion on the meanings of design in modern capitalism and will explore some of the themes of Julier’s research: the economic processes in which design is involved, its relationship to intellectual property and its role in the public sector. The round table will be moderated by Ariel Guersenzvaig, professor at Elisava on the University Master in Design and Communication and an expert in design ethics.

Participants will include Isabel Campi, designer and PhD in design research from the University of Barcelona, and president and founder of the Design History Foundation; Francisco Martínez, anthropologist who deals with contemporary issues of material culture through ethnographic experiments; Adrià Garcia i Mateu, designer and activist involved in projects to improve the everyday dimension of eco-social transitions; and Airí Dordas, care activist and design strategist at The Care Lab.