Guy Julier, a specialist in social design and innovation for the public sector, will give a conference organised by the University Master in Design and Communication and with the collaboration of Experimenta Libros. Design has always shown its capacity to add value to the products and services to which it relates. However, in modern capitalism design has taken on a central and more complex role to the point of shaping economic systems and taking on the influence of the economy in its own practice.
In this talk, Guy Julier, on the occasion of the launch of the Spanish edition of his book Economies of Design, analyses the relationship of design with neoliberalism and the way in which its practice changes the way we act as economic beings. He also reveals the multiple circumstances in which design has become essential in processes as diverse as urban strategies, commercial developments, government policies and in conventional and alternative economies.
Julier is a professor at the Alvar Aalto University in Helsinki and a professor at the University of Southern Denmark. His publications include the landmark volume The Culture of Design, which was published in 2001 and is now in three editions.