‘Accord Bizarre’ and ‘Freely’ win second and third prizes in student category at Dieline Awards
The Accord Bizarre and Freely, projects by students of the Master in Packaging Design, have won second and third prize in the student category at the Dieline Awards, which recognize excellence in packaging design to demonstrate that good packaging design can also improve our environment.
Accord Bizarre, by students Lidia Jurado, Denise Szternberg and Bernardita Rodríguez, was born from the challenge of creating from scratch the identity of a new perfumery brand, Jérôme di Marino, under the concept “Bizarre”. It is a first collection of six unisex fragrances starting with a standard bottle.
The formal and conceptual inspiration from which the project was born is the desire to let our sensuality escape, to catch and release our spirit and reflect it through the song and flight of birds. Accord Bizarre is a fragrance that has its origins in the desire of birds to break free from cages, to embark on a dreamlike and surreal flight.
“Perfume is a reflection of our society and the world in which we live, which is the vector that translates the trends of each era into scents and emotions” (Jérôme di Marino, Perfumer).
– Graphic & Packaging Design: Lidia Jurado
– 3D Artist: Denise Szternberg
– Graphic & Packaging Design: Bernardita Rodríguez
Students Taymara Sanchez and Gemma Monllor have developed the packaging for Freely Organic Juice, an organic juice for children that gives free rein to creativity. Freely is not only a juice, it is also a toy with geometric shapes that helps children to use their imagination and creative capacity in different ways. The labels are inspired by building blocks, which were designed to create faces when the bottles are put together.
The students have designed the bottle, label, naming and branding for a family of three eco-friendly, environmentally friendly juices.