Elisava Source: Master in Retail Design by Elisava.

Barcelona Summer Program 2024

This program by Elisava, located in the centre of Barcelona, will help you to create a project for your portfolio, a retail space, marketing strategy deck for a brand you choose or design your own fashion brand presentation.


Barcelona is the place for a laboratory and inspiration. Elisava Design School is at the center of the city. We will visit retail spaces, iconic architecture, local fashion brands and design studios. The program will help you to create a project for your portfolio, a retail space, marketing strategy deck for a brand you choose or design your own fashion brand presentation. The assigned projects will give students the opportunity to construct a working methodology that will show them how to develop ideas that can be translated into brand related proposals, a retail space, shopping strategy for a brand or a viral marketing campaign.

Aerial view of barcelona’s beaches. Photo by Benjamín Gremler via Unsplash.

This project will give candidates the opportunity to create a brand concept and strategy as well as to develop ideas to create an environment or space. The goal will be to incorporate the information discovered about the company and to conceptually develop the project with a great team of professors.
Class time will be spent on field trips, working with individual critiques as well as group discussions. There will be recommendations made on viewing exhibited works and suggested readings.

Why Barcelona

Barcelona has the privilege of being cosmopolitan, it has internationally recognized architecture, culture and gastronomy, it is a well-connected city and, of course, the country’s design capital. If you are still not completely convinced, think about a city where the weather is great and there is a beach. In order to facilitate the stay for students who come from abroad, Elisava maintains agreements with different residences and accommodation services that offer special conditions for their students.



1.Brand a constant Transformation

  • Brand as social activity
  • New merging markets
  • Trends and Traditions

2. Brand and Image. The brand Identity

  • The role of the designer
  • Understanding your consumer
  • Crafting the message

3. Accommodating new Technology

  • New mechanisms of display
  • Metaverso and blockchain
  • Interactive kiosks. Self/service information

4.Wonderlands in Branding. Life styles and brands

5. Exhibition and Visuals

  • Analysis of merchandising
  • Exploring the brand and their story
  • Knowing your target


Teaching Staff
Dr. Carmen Malvar

Holds a B.S. in Design at the School of Arts and Crafts of Santiago de Compostela, Architect by Pratt Institute New York (with honors), PhD in Social Design in the field of Arts and Humanities at Southampton University, UK (Vice-Chancellor Award). The work of her thesis on Social Design, developed in Mexico, has been the origin of her book with Routledge Editors and the inauguration of a new Series on Social Design with the prestigious academic publishers, as well as the creation of CADA foundation, a platform for the reinforcement of cultural heritage through design.

Marta Hardisson

Specialist in promoting the brand and message at the Point of Sale. Expert in packaging projects, displays and Shop in Shops; Its main task is to give visibility and value to the brand to achieve an excellent consumer / user experience. His professional background is based on research, development and innovation of all kinds of materials for the point of sale, and on the analysis of all the processes involved in the supply chain, achieving improvements in logistics and transport.

Nicole Vindel

Nicole Vindel (1992) is a Barcelona-based artivist and creative directress generating new narratives around food. Born in Guatemala, grown in Spain, and with mixed roots. Her strong connection with cultures brought her to intertwine quotidian expressions to explore deeper dimensions of modern complexities. Nicole has been described by Vogue Spain as “a food artist combining intellectual and formal beauty to generate cognitive conflict in her practice”. Since researching advanced materials while studying industrial design engineering she started flirting with the food language when applying them in high cuisine with El Celler de Can Roca. Since then she has adopted food as a medium to ask better questions and share her concern towards the perception of value and emergent transformations.

She is also the founder of Random Happiness, an art collective using happiness as a revolutionary tool, ComoComo research lag exploring how and why we eat and how it informs culture, and Food Design Nation, a digital platform to collectively design better futures of food. She teaches at universities such as Elisava and IED; and has collaborated with FoodCultura Foundation, Tate Exchange, and El Tercer Paraíso among others.

Jon Otis

Jon Otis is the Founder and Principal of O|A – Object Agency founded in 1998. O|A is a multidisciplinary design studio and design strategy agency, whose work ranges from interior architecture and design, exhibition design, branding and visual communications, product design, web/media design, and strategic consulting. O|A clients have included: Sundance Channel, Nike/ESI Design, General Motors, Mercedes Benz NA, Corning Museum of Glass, Vitra Design Museum, George Nakashima Woodworker, Edelman Leather, Bentley Mills, National Basketball Players Association, Tarkett/Tandus, Parterre Flooring, and various residences for private clients.

Jon Otis is also a tenured Professor at Pratt Institute where he has taught for 25 years. He earned his BA from Moravian University, and MS Design from the University of Massachusetts. Otis’ credentials include having been awarded Fulbright and Lusk Fellowships to Italy where he spent three years working with Ettore Sottsass’ design studio developing products, retail stores and showrooms for Esprit, and other fashion houses. Otis was honored by being named a 2009 Design Intelligence Most Admired Educator, the 2017 IIDA Educator of the Year, and was recently awarded the 2021 Robert Herbstman Memorial Leadership Award from Moravian University.