Visual Merchandising & Retail
Duration: 5 to 14 July. From 5 to 9 p.m.
Hours: 32
Language: Spanish
Price: The fee for the programme is 592 EUR.
More information: HERE
PRESENTATION
This course puts into practice the study of the implementation of a product in the commercial area, and works on the advertising and marketing as instruments for seducing clients.
An analysis will be made of the figure and work of the visual merchandiser from the time the product is launched on the market, passing through its presentation in the press, launch events, presentations to distributors and commercial areas, and finally the creation of launch stands and displays.
GOALS
The mail goals of this programme are:
- To present the retail world and its present situation through Visual Merchandising.
- To analyse all of the actions carried out to reach the client, from the inclusion of a new product in the market to its implementation at the points of sale and its effect on the commercial area.
- To study the participation and involvement of the Visual Merchandiser in each of the different actions.