Visual Trend Research

Open registration

 

Duration: 5 to 9 July. From 5 to 9 p.m.

Hours: 20

Language: Spanish

Price: The fee for the programme is 370 EUR. 

More information: HERE 
 

PRESENTATION

Trend research is more and more essential for professionals and companies, who have to offer more different and more competitive products on a global market marked by speed and the need for ideas to innovate in the face of the crisis.

Immersed in a world where the visual culture predominates, design becomes the most direct way for distinguishing oneself and connecting with the public. Both graphic and product design and their function require this efficient, effective connection with the clients:  this course offers the keys to organising and analysing the information that must allow entrepreneurs, designers, product and marketing managers to take decisions when conceiving and creating new solutions for consumers.

How can I innovate? What must this product be like? What is the client who has to consume it like and what do they do? What do they like? What do these clients need? What do they expect today? How do they want to consume? In a workshop situation, the course offers the theoretical and methodological notions that allow new solutions to be created and designed that give brands value on all the levels of companies so that they can innovate securely. 

GOALS

The mail goals of this programme are: 

- To acquire methodological and practical tools for investigating tendencies.

- To learn to innovate consciously, in coherence with the economic and social context and the brand.

- To learn to seek and organise the information and to be able to efficiently take fast decisions.

- To acquire a competitive profile that gives value in the daily exercise of the responsibilities related to design and enterprise.

- To acquire a methodology and tools for seeking visual trends.

- To train in one of the new professional profiles in greater and greater demand, such as Visual trend research.