Trends and Displays
Duration: 5 to 9 July. From 5 to 9 p.m.
Hours: 20
Language: Spanish
Price: The fee for the programme is 370 EUR.
PRESENTATION
The contemporary shop window conceived as a means of communicating and disseminating trends. Its claiming function as a link between the point of sale and the client.
The main characteristics of client seduction will be explored: exposure, advertising and marketing. Its visual language and its specific tools will be analysed in relation to the lighting, the assembly, the equipment and the technical requirements.
The creation process will be assessed and developed, from the idea to the final assembly of the display in the shop window, passing through the analysis of tendencies, budgets, presentation to the client, adjustments and modifications.
GOALS
The mail goals of this programme are:
- To study the different types, characteristics and needs of a shop window, its operation and relationship with the surroundings.
- To analyse the shop window as a means of communication and its role as a link between the point of sale and the client.
- To know the projectual possibilities of a shop window and its suitability for each client.