Communication Today and Tomorrow

Open registration

 

Duration: 12 to 16 July. From 5 to 9 p.m.

Hours: 20

Language: Spanish

Price: The fee for the programme is 370 EUR. 

 

PRESENTATION

The world is changing at a giddy pace. Everything around us is changing. In these surroundings of the utmost demands, our notions of communication and marketing are all the more important, but communication and advertising have changed: the conventional formulae are losing strength and it is the people who have the power to communicate over the brands. The new media have propitiated the change of paradigm and today it is essential to know how to strategically manage all of the resources to achieve effectiveness in communication and advertising. Would you like to know the keys to be able to adapt to this new environment?

GOALS

The mail goals of this programme are:

- To give students the skills and tools to be able to design a communication plan for themselves or for any brand with which they work.

- To form a strategic view and thought with respect to communication, to propose real, efficient solutions to the problems posed.

- To train in the new communication and advertising tendencies.