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User Experience: from strategy to prototype

Basic data

Direction

Rosa Llop

Duration // Schedule

From July 10th to 14th 2017 (25 hours) // From 9 a.m. to 2:15 p.m.

Language

Spanish

Price

465 €. Bold members of Elisava Alumni will enjoy a 15% reduction.

Level

Introduction / Intermediate

Presentation

In this course you will learn the key methods and techniques of the user experience design, with them you will be able to create interactive products that are different from the ones of the competence. In a practical way, you will learn to define UX strategy, to analyze the competence and to research your users. You will be initiated in disciplines like interaction design and information architecture. Eventually, you will apply techniques to achieve specific results like wireframes and prototypes, which make the product development advance and allow the validation of the chosen design path.

 

Aimed at
Design graduates or last-year students. IT and/or Telecommunication Engineering graduates or last-year students. Communication Science graduates or last-year students. Professionals with proved experience in the design field

 

Necessary material Office supplies and laptop

Objectives

To understand user experience as a methodology that allows increasing the satisfaction in the use of interactive services and products.

To learn the different phases of an interaction project and apply the processes, methods and techniques characteristic of the experience design in the definition, execution and evaluation of interactive services and products from a user-centered perspective.

Structure and Contents

The course has a practical character and it is combined with the theoretical exhibition of contents with the application of practical methods of ludic nature that allow the student to apply the learnt concepts in real context.

1. Introduction to user experience

2. Research: qualitative methods

3. Modelling: people and scenarios

4. Information Design and Architecture

5. Prototyping and usability evaluation

Teaching Staff

ROSA LLOP

Designer. Director of the Master’s Degree in Design and Internet Web Project Direction at ELISAVA – UPF and professor of the data visualization and interaction design subjects within the Degree in Design of UOC. She usually writes about interaction design reviews in several specialized media. Her research line is visual language, media software and design culture. As a result of her research, in 2014 she published together with Gustavo Gili the book Sistema gráfico para el diseño de cubiertas de libro. Hacia un lenguaje de parámetros (A graphic system for the book covers. Towards a language of parameters).

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