Back to top

Postgraduate in Retail Design. Design and Concept: the Brand

Basic data

Degree

Postgraduate Diploma in Retail Design. Design and Concept: The Brand, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering

Edition

11th (Spanish Edition) / 4th (English Edition)

Duration

One edition per year from February to July

Ects Credits

30

Language

English and Spanish groups. Spanish group: It is advisable to have some basic English knowledge, given that some materials or lectures might be given in this language.

Schedule

English edition: Tuesday, Thursday and Friday, from 10am to 2.15pm. Spanish edition: Tuesday, Thursday and Friday, from 5pm to 9.15pm

Start Date

One edition per year starting in February-March

Aimed At

Graduates in Design. Graduates in Fine Arts. Graduates in Communication. Professionals with proven experience in this field.

Direction

CARMEN MALVAR

Price

Year 2016-2017: English Edition: 5.350€ (plus 450€ in concept of registration fee). / Year 2017-2018: English Edition: 5.475€ (plus 475€ in concept of registration fee).

Summary

 

The programme is a postgraduate training designed for anyone who wants to know professionally the methodological and design branding field about large-scale market surfaces. The programme of this course is about the professional tools and the theoretical concepts that every designer needs to master.

The aim of this postgraduate course is to teach students the fundamentals and skills required to perform any task about branding design, which requires many stages of research, analysis, modeling, adjustments and adaptations pre-production final service/space.

Structure

Postgraduate Diploma in Retail Design. Design and Concept: The Brand

MODULE 1. INTRODUCTION TO MARKETING THEORY / RETAIL BRANDING

  • Marketing theory.
  • Display of case studies.

o    Group work: case studies (market comparisons by country, age, etc.).
o    Discussion: sharing case study results.

Course Leader

CARMEN MALVAR
Holds a B.S in Interiors from Maestro Mateo School of Art and Crafts, Spain and a B.S in Architecture with honours from Pratt Institute School of Architecture. She is principal of Atelier Malvar+ Tusch .Llc   in New York, where she specializes as a designer and brand/commerce consultant.

Information inquiry