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Postgraduate in Coolhunting. Design and Global Trends

Basic data

Degree

Postgraduate Diploma in Coolhunting. Design and Global Trends, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering

Edition

8th (Spanish Edition) / 4th(English Edition)

Duration

One edition per year from September to February

ECTS Credits

30

Language

Groups in Spanish and English. Spanish Group: It is advisable to have some basic English knowledge, given that some materials or lectures might be given in this language.

Schedule

Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.

Aimed At

All the creative professionals interested in complementing their professional training with research and innovation tools. Businesspeople and entrepreneurs interested in exploring and creating new business models and collaboration. Engineers, technologists and techniciants interested in developing creation and innovation abilities. Professionals of other areas interested in innovating in their sector.

Direction

Jorge Rodriguez Nieto

Structure

Postgraduate Diploma in Coolhunting. Design and Global Trends

INTRODUCTION AND CONTEXT
This module welcomes students to the trends world, to its terminology and to the concepts driving the sector.

 

RESEARCH METHODOLOGY AND TOOLS
This module helps people with no experience in this field to develop skills, and also serves as a refresher course for those who have been involved in research projects. Includes ethnography, visual anthropology, sociology, market research, net-hunting and other strategic research areas.

Course Leaders

Jorge Rodriguez Nieto and Daniel Zentgraf

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