Coolhunting. Design and Global Trends
- Degree:
- Postgraduate Diploma in Coolhunting. Design and Global Trends, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona.
- Edition:
- 5th
- ECTS Credits:
- 30
- Price:
- Spanish edition: 4.400€. English edition: 5.200€. ELISAVA alumni will benefit from a 10% discount on the total amount of the course. Members of the ELISAVA Professional Association enjoy a 15% reduction.
- Language:
- Spanish and English groups
- Schedule:
- Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.
- Start Date:
- October 2013
- Aimed at:
- Professionals and entrepreneurs in the world of design, communication, advertising, marketing and social or business science interested in developing qualitative research skills and perceiving the outlook for global trends.
Fashion, industrial, product and graphic designers and managers of R&D departments.
Professionals involved in areas and processes concerning innovation, creation and service or product design.
Design managers.
Managers of production, marketing and commercialisation departments.
Civil servants involved in social matters and the development of innovation and government policies.
Product managers and account managers.
Projects and awards
Can you imprint your idea?
Catherine Santiago, Magdaliny Tzio, María Verónica Hernández, Marialejandra García, Tiago Gamaliel
Berlin Field Trip
Trip to the German capital to explore trends and visit design , strategy and Design Thinking studios
Cirque du Soleil
Alina Agudelo, Percem Aydin, Tasso Canedo, Jessica Marín, Thibauth Szymusiak, Isabel Vallejo
Demano
Angie Mogollón, Cristina Muñoz, Francisco Naranjo, Manuela Procopio, Laia Castelló
Vídeos
Urban Immersion 2012
Master's Degree in Research for Design and Innovation.
Postgraduate Diploma in Coolhunting. Design and Global Trends.
Urban immersion module to learn how to investigate and perceive with all the senses and not only with visual stimuli.
1st Design Thinking Day ELISAVA
Organised by the Postgraduate Diploma in Coolhunting, Design and Global Trends of ELISAVA 2010/2011. During the day we explored the forms, methods and systems that offer Trends Research and Design Thinking to achieve different objectives. In addition to the lectures given by teachers, it had special guests who contributed with their experience and point of view.
Coolhunting and Investigation for SMEs
Lecture held at the Fira de Barcelona during the Day of the Entrepreneur 2010. Trend research, consumer analysis and innovation for small business, case studies: Miniworkshops Barcelona, Miworld Johanesburgo, Izarzugaza Carnes Euskadi.
Dubai Urban Immersion Workshop
Held at Tashkeel with the support of Design Road, Dubai Culture and ELISAVA. This workshop was a wonderful opportunity to explore some of the most important aspects of the city after the economic slowdown and discuss about the possible future scenarios and releval topics that represent opportunities and challenges for the city. A wonderful team of 10 people most of them locals, explored the city looking for signs, symbols, references and images that reveled the spirit of Dubai.
Urban Immersion 2011
Master's Degree in Research for Design and Innovation.
Postgraduate Diploma in Coolhunting. Design and Global Trends.
Urban immersion module to learn how to investigate and perceive with all the senses and not only with visual stimuli.
Testimonials
Catherine Santiago
This postgraduate diploma has given me the opportunity to acquire new abilities and to develop the tools needed for researching, analysing, and identifying strategic solutions, with the aim of applying them in the professional field. From the academic point of view, it has a very complete programme, from the contents of every lesson to the development of a real firm project. I specially appreciate the fact that the teachers, being all of them active, gave us a perspective of the working world. It has been a great personal and professional experience that has fulfilled each and every one of my expectations.
Manuela Procopio
I chose this postgraduate diploma because it was not focused only on the fashion world, the field I came from. In what refers to trend analysis, I have been able to widen my horizons and I have realised that the application possibilities are unlimited. For me, working with people coming from different countries, each one with a different training and professional background has been a challenge and a great opportunity. The teachers have known how to provide me with a professional and practical point of view that has given shape to my ideas. Working with a firm in a real case has been essential in order to set into something tangible and useful every input received throughout the course.
Alejandra Belenguer Costa
I really liked work with people from very different areas. I thought the postgraduate diploma would be more focused on fashion but what we have learned can be applied everywhere. Everyone can adapt the programme to their field of knowledge. I also appreciate that teachers know what is happening in the professional world and what will happen. It is also a very good idea to do real projects with companies, because the feedback you receive is also real. In addition, companies are highly predisposed to follow the whole process of the project.
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