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Students of the Master’s Degree in Packaging Design of ELISAVA re-design the soda brand Wink

24.01.2017

 

‘Wink’, project of the students of the Master’s Degree in Packaging Design of ELISAVA Laura de Miguel Prat and Alejandra Martínez González, appears highlighted on the packaging design website Packaging Inspiration.

The project has been tutored by ELISAVA’s professor Francesc Ribot and it is based on the re-design of the soda brand Wink, from Canada Dry, original of the 60s.

The authors explain their intentions of its design: “its origin of the 60s has been reclaimed, by inspiring the graphics in the Pop Art style, by playing with geometrical shapes, the superposition of colours typical of the printing errors of that time and, at the same time, by creating a brand with strength and bright colours to compete with a current linear”.