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Javier Peña reflects on innovation and company in La Vanguardia

13.09.2017

La Vanguardia has recently published an interview with PhD Javier Peña, General Director of ELISAVA, which addresses the School's relations with the business world, the new demands of the professional industry and the exclusive new Master in Creative Process of ELISAVA.

"The movement of new startups has turned speed into one of the keys to the success of a project, and creativity into a basic element", says Peña in the interview, which states that in our country has not yet "achieved an integration of creativity in the company."

Master in Creative Process

In this context, ELISAVA's Master in Creative Process, aimed at managers and owners of companies with innovative ambition, comes to respond to the most ambitious challenges facing the business industry in the coming years. To successfully achieve this objective, the program has experimental workshops and innovative contents such as artificial intelligence or new materials, and with a luxurious faculty that includes the chef Ferran Adrià, the anthropologist Eudald Carbonell, the designer Ezio Manzini and the former director of the Tate Modern Vicent Todolí.