Trendslab: Consumer Behaviour Explorations is the second 2016-2017 event of MaDE Master in Advanced Design Management Strategy and Entrepreneurship of ELISAVA.
Trends have become a ruling factor for business and also for governments. The rapid changes in society transform markets, governance and people’s lifestyle and view of the world. During our 2016 Trendslab we will explore those industries and trends that help shape the next ten years in terms of consumption and citizen participation. Technology and data are key factors for understanding and forecasting future scenarios and opportunities for all types of organisations.
Lecturer(s): Nelson Pinheiro (Trends Observer Lisboa), Hector Linares (Kantar Media), Josep Maria Monguet (UPC), Silvia Bach (Pronovias), Marta Marin (Universitat Ramon Llull)
Entry price: 120 € (they apply the usual discounts of alumni, student, business group, etc.).
It is free for MaDE students.