With 22 hotels, 6 new that will open in the following months and with presence in 7 countries, Room Mate Hotels is one of the chains that define trends. Its head of communications, Yeyo Ballesteros, will give the talk “Room Mate Hotels – Rompiendo con lo establecido” (Room Mate Hotels – Breaking with what’s established) this Thursday March 23rd at ELISAVA, in which he will deal with the brand’s concept and philosophy, its way of distinguishing itself from the competence and the way they communicate.
Yeyo Ballesteros is a graduated in Journalism and has a Master in Digital Media by Universidad Rey Juan Carlos de Madrid. He started his professional career as an editor in several television programmes and founded a news portal. In 2010, he started his career as a Community Manager of Room Mate Hotels and he is currently the Head of Communications, managing all the communication strategy of the design hotel chain, founded and led by Kike Sarasola.