Concept design for a car delivery experience.
With the MINI experience we increase the emotions of the costumer through four different stages.
1. Buying the car: Giving the costumer an activation code for an app created only for MINI members.
2. Waiting for the car: With the app, you can see how long you have to wait until your car arrives, and the countdown reminds you that it is always closer.
3. Receiving the car: With a MINI ownable of putting their cars in the walls and ceilings, you receive your car in a show off truck, that works for advertisement for the company.
4. After delivery: Giving the costumer the opportunity to use the app for using the car and joining different events only for the MINI members.