Authors: Laura Facio Lince, Laia Machancoces, Mónica Salinas, Sandra Sánches
The intention of the Damm Group is to turn L'Antiga Fàbrica Estrella Damm into a center of Barcelona and Catalan culture for the world. The commission was to make a proposal to relaunch L'Antiga Fàbrica Damm as a multi-use cultural center in Barcelona and Catalunya.
Following the values of brand (spontaneity, freshness, fun, tradition, history and property), L'Antiga Fàbrica d'Estrella Damm has become the Embassy of the United States of the Mediterranean, in order to create a single country where all the surrounding societies are integrated the Mediterranean Sea. A country where diversity is promoted and where the main weapon is integration.