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Kiehl’s

Author: 
Laia Olazábal and Ali Mahmoud
Tutor: 
Carmen Malvar, Tito Pérez and Rut Martin
Promotion: 
2015
Study: 
Postgraduate in Retail Design. Design and Concept: Branding

Description: This project consists on a design strategy in commercial space for the well-known brand in cosmetics, Kiehl’s. This strategy emphasizes the natural essence of its products and it reinforces the positioning of Kiehl’s as a luxury brand. At the same time it reinforces the success of Kiehl’s among men by using a unisex design aimed to men and to the base of women.

Awards Elisava Professional Edition: Winners of the SILVER category

Evaluation of the jury: For being a multidisciplinary project and for adding brand strategies to innovative graphic concepts.