Description: The identity sets off the idea that the logotype illustrates; In Barcelona, the power has to be reverted. The only graphic resources used are typography, black and white photography and a color in communication; yellow. This color creates an alarm tone in line with the importance of the ideas exposed by the party. The font family Unica Haas gives a moderate and solemn tone to the speech that relies on the strength of the images.
The packaging is a series of boxes that the neighbors receive in every district. These contain a list of places of the neighborhood that are affected by different problems. In the event they think that these problems should be solved, to mark the affected places. This way, people’s will become visible and the party will have a campaign in the city.
Authors: Josep Dols and Raimon Guirado