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Catalunya Gourmet

Several authors
Enric Aguilera
Master in Packaging Design

Authors: Sol Balseca, Sergio Jiménez and Alejandro Londoño

The brief of the project required the development of a pack that would allow the integration of different products that make the Catalunya Gourmet’s Cluster.

Tradition, Quality and Territory are three chosen values to represent the concepts of quality products bounded to the country. The packaging design uses maps of the area to wrap the product, creating an image with both visual and communicative strength, which besides identifying the range of product, also invites to discover and explore the area of origin.