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Aguardiente Llanero

Juan José Montes
Postgraduate in Packaging Design and Strategy (only in spanish)

Description: «Aguardiente Llanero» consists on developing a redesign proposal of the product Aguardiente Llanero, an aniseed-flavored liquor produced from sugar cane that is mainly sold in Colombia’s eastern plain regions, in three levels: To update and restyle graphic and structural elements, to reinterpret the illustration scene of the plain, and to raise the product to a level that not only allows it to compete on the national market, but on international markets. The proposal relies on rustic elements directly related to the ranching culture of the region: a cork and wood stopper system, logotype in Egyptian serif, texts in extended serif and an illustration of the Colombian plains.