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PRESENTATION

Trends research: a powerful tool for all industries.

Have you considered how the most innovative companies are always ahead of the competition, constantly offering cutting-edge products and services to attract new consumers?

Companies in all sectors use Coolhunters:  professionals who investigate the way that trends in society work, while keeping a look out for new trends that society is likely to follow in the future. They are of paramount importance to all industries - from design, such as fashion, interior design, architecture and photography, through to technology-related industries, vehicle manufacture, food, music and so on. Including all areas related to lifestyle and pop culture in general.

At the same time, today's market presents design and communication professionals with a major challenge, making it essential to equip oneself with a complete and multifaceted set of skills and abilities. In addition to being creative and innovative, designers and marketing and research professionals need to have a strategic view of design, communication, market dynamics, customer relationships as well as being capable of working in a multi-disciplinary team in order to respond to the global market's demand for competitive products and services.

This Postgraduate Diploma responds to design, marketing and trends research professionals' requirements for specialist training. The course has a theoretical framework as well as being focused on practical case studies that contribute to the acquisition of professional knowledge and know-how, taking a broad, varied and innovative view of industry, society and its future evolution.

The programme incorporates a variety of multifaceted topics, making it a powerful tool for anyone wishing to gain a highly competitive qualification in this constantly moving and changing market.

GOALS

The main goals of this programme are to:

- Train professionals in the skills and functions required of coolhunters. Students are presented all the theoretical and practical tools they need to develop their abilities, together with skills in analysis.

- Promote delving into the industry, through the multidisciplinary approach used throughout the course.

- Establish different theoretical and practical lines of work for analysing the sector.

- Give students the cross-disciplinary knowledge required of professional specialists associated with the production of cutting-edge articles and services, within a historical context in order to understand the current trends.

- Stimulate debate around these new work areas.

DIRECTION

MARTA WENDLINGER. JD in Law from the Boston University School of Law. Graduate in Humanities, University of California, Berkeley. Director of Shower Me with Style, a consulting company for individuals, companies and the fashion industry. She is also fashion correspondent for English language media such as Catalonia Today, Barcelona Reporter and Barcelona Metropolitan. For some time she has appeared on TV, radio and in the Press. She has worked at several design schools, including IED, IDEP and ELISAVA, and also organises fashion events in Barcelona.